With electronic greetings, design and sending options are almost limitless. Ecards can be still images or animated stories, and can be sent in a variety of ways, depending on the level of resources available through your Marketing and IT department.

The first step is to determine the type of ecard you’d like to send. Do you want the recipient to receive a simple message or be entertained? Perhaps you’d like them to interact with the ecard in some way. Do you want them to receive a message from the entire company, or a personal message from each sender in your organization? Perhaps you’d rather send one ecard to your entire database, either through your internal IT department or through an outside service.

How do I decide?

To move forward with your Holiday Ecard, answer the following questions:
What are my resources in Marketing and IT departments?
Who is sending the ecard?
What do I want the recipient to see when they open their email?
What do I want the recipient to do once they open the email?