| 1. |
Send out the same card as a competitor. Often a card design will come
out that seems appropriate for an industry and everyone sends it out. “You
can negotiate exclusive rights within a specific market with many vendors” says
Tim Derian, President of Vivid Greetings, the leading Corporate Holiday Greeting Card
company in North America. |
| 2. |
Write a generic message. This is an opportunity to make a statement.
An insurance agency included, “Drive Carefully”, along with
a traditional greeting. A lighting manufacturer wished a festive glow. A law firm mentioned involvement
in a community project. An engineering company even thanked clients for support
in a challenging economy. |
| 3. |
Fail to include company news. Every company has something significant
to announce. Perhaps it’s an anniversary, a new location, a new partnership,
an award or anything else you want to communicate. |
| 4. |
Cut costs. Selecting an inexpensive card that looks cheap always reflects
poorly on the company especially when a competitor sends out an interesting card. |
| 5. |
Wait too long. Being one of the first cards to arrive will guarantee attention and
be displayed for a longer period of time. Don't forget overseas mailing takes much
longer. |
| 6. |
Limit the list to only important clients. Be prepared for surprising responses
when you include prospects, suppliers, and that most overlooked group, employees.
Everyone loves to be acknowledged. |
| 7. |
Proof your card quickly. Frustration is receiving your cards only to discover a
typo and no time to reprint. |
| 8. |
Do nothing. Thanking a client never goes out of style, and connecting with
business associates is always a good investment, especially in a down economy. |
